Guerrilla Advertising
The main idea for this project is that i have picked Nike and Adidas to be the two main brands that i created two separate design campaigns for, final pieces are a series of specific pictures I took when I was out that represent some form of advertisement that portray these two brands. This project was a visual response to my dissertation which was about how Nike and Adidas deliver their visual message through guerrilla advertising and the effects of Unconventional and Low - Cost strategies.
The final pieces of this project involved me taking pictures of public places or points of interest that I felt would benefit from me editing to embed these guerrilla advertising campaigns into them. Below you can see the original photo taken and then the version I created to make it a guerrilla advertising campaign for the chosen brand.
Original photo taken - University of Brighton Moulescoomb Campus
Adidas The Brand With The 3 Stripes edited picture
Original photo taken - University of Brighton, Moulescoomb Campus
Nike Shoe Box edited picture
Original photo taken - Brighton, The Level Park
Adidas 3 Stripes edited picture
Original photo taken - Brighton, The Lanes
Nike Basketball, Just Do It edited picture
Original photo taken - Brighton, The Level Park
Adidas Running Track Impossible is Nothing edited picture
Original photo taken - Brighton, The Level Park
Nike Run Club Just Do It edited picture